Those strange creatures called clients
Translation of Esas extrañas criaturas llamadas clientes by Sr Martínez published in ESTRATEgA on 19-Oct-2005.
Human beings, when they become clients, don't stop being human, so it shouldn't surprise us that they prefer:
- pleasure over pain
Obviously, there are exceptions and such creatures, in spite of themselves, are able to deny themselves one good thing if another is sufficiently attractive.
It is not always easy to bear these things in mind. For example, futurologists, gurus, consultants, entrepreneurs and writers of business plans sometimes prefer to forget the above for the lure of the beauty of technology.
On the other hand, we mustn't forget that the products/systems that exist and against which are may be competing have already overcome two difficult trials, which makes them more robust than they might appear:
This might sound like the attitude of a 'stuck in the mud', but everything is always changing. It is the direction of the change that can be chosen at any time.
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